Industrial marketing management and control.
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Industrial marketing management and control.

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Published by Longmans .
Written in English

Book details:

ID Numbers
Open LibraryOL21475681M

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COVID Resources. Reliable information about the coronavirus (COVID) is available from the World Health Organization (current situation, international travel).Numerous and frequently-updated resource results are available from this ’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus. Additional Physical Format: Online version: Williams, L.A. (Leonard Ainslie), Industrial marketing management and controls. London: Longmans, Industrial marketing, which some marketing experts have described as a 'sleeping giant', has been the subject of very little research. And this despite the fact that it generates higher volumes of sales than consumer marketing. This book is an attempt to create in the reader an interest in this challenging yet not much talked about subject. Industrial Marketing. This note covers the following topics: Industrial Marketing System: concept and characteristics, Industrial Market, Industrial Buying Behaviour, Strategic Industrial Marketing, Marketing Information System, Marketing Research, Industrial Product and Services, Pricing of Industrial Products, Channel Design and management, Channels of distribution, Sales Promotion.

This chapter is devoted to the control function in marketing activities of the industrial marketer. The chapter starts with the two approaches of control - feedback control and feedforward control. The feedback control process starts with the development of performance standards and tracking systems. Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners Industrial Marketing Management provides theoretical, empirical and case-based research geared to the needs of marketing scholars and practitioners researching and working in industrial and.   Marketing Control Process. Marketing control is a systematic and integrated process. A marketer follows the following steps while exercising control over the marketing operation in an organization: Determining Marketing Objectives: The initial step in marketing control is the setting up of the marketing goals, which are in alignment with the. It covers all the theory behind  Industrial management, Plant Layout, Production Planning and Control, Work and Motion Study, Personnel Management  and the financial aspects of industries. The book is indispensable to students taking up the GATE exam as well as regular practitioners.

Join the world's largest professional society dedicated solely to the support of the industrial and systems engineering profession and individuals involved with improving quality and productivity. Best References Books For Marketing Management. Philip Kotler, Marketing Management – Analysis, Planning, Implementation and Control, Prentice Hall of India. Kotler and Koshy, Marketing Management – A South Asian Perspective, Pearson S A Sherlekar, Modern Marketing, Rajan Saxena, Marketing Management. Journal of Business & Industrial Marketing available volumes and issues. With the trend toward implementing flexible strategies to channel management, the network sources of flexibility have received increased attention. Do control mechanisms always promote collaborative performance: the role of formal institutions and business ties. Read the latest articles of Industrial Marketing Management at , Elsevier’s leading platform of peer-reviewed scholarly literature.